About us - Naturelle ApS

Naturelle ApS is founded based on two sisters' love of natural and pure products. We love nature and the amazing gifts like natural ingredients, plants, and herbs that nature has given humanity. In our childhood homes, we have been brought up to have respect and knowledge of nature. Our father, who is a chief, shared his knowledge and wisdom with us about nature by teaching us about plants, herbs, flowers, and their properties, and how to use them to heal and to care for the body and skin.

Our products are made based on ancient African beauty recipes. All our products are produced without plastic, silicone, sulphates, petroleum, alcohol, artificial fragrances, dyes, and other dangerous ingredients. Whether you want to moisturize dry skin, remove acne or fight fine lines and wrinkles, we have the right product for you. We also offer natural supplements that boost your energy and give you vitality.

Our mission

With Naturelle ApS, we want to offer environmentally friendly, chemical-free, perfume-free, 0% additives and sustainable products to our customers.

We also want to share our love, knowledge, and wisdom around natural and authentic products.

We are 100% sure that the world will be a better place if we all buy a little more pure and natural products.

Our vision

Our vision is to constantly excel in our calling which is to offer pure and natural products to our customers and to make a difference in the world.

We are positive and we are also convinced that working with African women will lift and develop their communities. It has been shown that you change the fate of the whole family if you lift a woman above the poverty line.

We believe in a world where people have the opportunity to use their resources and skills to create opportunities for themselves, their families, their communities, and the world. We support African women in the local community in Africa

"Together we empower African women"

A large part of our products is produced by skilled and resourceful African women from female cooperatives in Africa.

The products are completely handmade with care and love of women in local communities in Africa. The women use high-quality local ingredients and plants to produce the products. They have great expertise in the manufacture of natural handmade products.

We provide good prices for the goods so that the women can make a living from their profession. Our primary focus is to strengthen the independence of women in the local community, to help families and their children gain access to food, education, and health care.

We believe in economic freedom. With every purchase you make on Naturelle.dk, you give independence and financial freedom to more African women.

Our philosophy

"People come first"

As an African proverb says: “If you want to go fast, go alone. But if you want to go far, then go with others ”.

Our worldview is inspired by the African philosophy ubuntu, which in short means "A human being is a human being by virtue of other human beings" It does not mean: "I think, so I am," but rather: "I belong, I participate, I shared with others, so I am. ” (Definition of Desmond Tutu)

It is said in a way: "My dignity as a human being is inextricably linked to yours".

We believe in a business model that is not solely about making money for the company's existence but striving to become a business that provides

opportunities (choices) for people so that they can live a valuable life.

We strive to become a business that makes a difference in our society and the world.

We want to share our passion and knowledge with you, by offering pure and natural products.

Our suppliers come first, as we believe that by working with talented and resourceful African women who have expertise in the production of natural and handmade products, we give women opportunities and respect to live a valuable life where they feel they benefit and contribute positively to the world. They can improve their own lives without being dependent on charity for years. As we believe a fair collaboration often leads, far better with it than charity money.

You are always welcome to write to us if you have questions regarding products and orders.